Because starting an ecommerce website can prove to be time consuming and troubling, it is prudent to consider hiring a professional. In most cases, this is usually the case for inexperienced and non-tech savvy users. If you don’t have the necessary skills, a programmer will come in handy for you. Similarly, you may want to use a DIY site builder and perform the entire process on your own. If you choose to build your ecommerce website on your own, you will need to know which e-commerce platform to choose between Shopify and Volusion.
The two ecommerce platforms provide a wide range of advanced ecommerce features including mobile ecommerce solutions and numerous templates that aim at providing you with a great ecommerce site. If you don’t pay attention to specific details, you will see no difference between the two e-commerce platforms because their features are almost the same.
Ease of use
When it comes to the ease of use, Shopify is by far easier to use compared to Volusion. This is because it contains a well structured control panel and almost all its options come with links to some detailed tutorials or hints. In addition, Shopify has now introduced a new Storefront Editor, which allows for easy changing of the store’s design. The editor contains your site’s preview, which appropriately updates whenever you make design changes. It also allows you to toggle between mobile, tablet and desktop view.
Similarly, Volusion is user friendly. It will provide you with a logical navigation not forgetting an uncluttered interface. However, the control panel appears to be a bit more complicated compared to Shopify’s.
The two ecommerce platforms provide set up wizards that help with the setup phase. However, Shopify appears to be easier to use and straightforward. In addition, it uses simpler terminologies. The fact that Shopify and Volusion provide complex web services that are rich in features, they also provide complex dashboards than most other ecommerce platforms. Moreover, the two have several hidden capabilities that can only be discovered by watching detailed tutorials.
Neither of the two supports drag and drop editing. However, they offer users with almost similar core features. They allow you to create catalogues for your products, optimize products for search, manage your inventory, set discounts and create coupons. Moreover, these ecommerce platforms allow you to accept payments online through numerous payment gateways.
Shopify runs an individual blogging platform that is an important inbound marketing tool. It is impressive and allows users to begin a blog under their domain names. On the other hand, there is no such possibility with Volusion.
Moreover, Shopify provides its users with a Point of Sale (POS) system. This allows them to directly sell to their physical stores. Users also stand to benefit from the hardware suite that is specially designed for Shopify. Some features contained in this hardware include an iPad stand, cash drawer, receipt printer, card reader and barcode scanner.
Similarly, Volusion has its own advantages. It offers its users with a great affiliate program whereby, users are in a position to create reseller accounts. Additionally, they are able to track their activity from Volusion’s control panel. The two platforms provide native smartwatch, Android and iOS apps. This allows users to conveniently manage their stores. When it comes to functionality, the two platforms are favorable options.
Both Shopify and Volusion are flexible ecommerce platforms in relation to design configuration. They provide users with three options including advanced editing, custom site design and ready templates. If by any chance you have a coding problem, their options for design customization will prove to be a bit limiting. Although it is possible to set a specific number of products to display on each page and switch colors, it is impossible to carry-out deeper customization through drag and drop.
The price for the two seems a bit reasonable. Volusion provides users with four subscriptions plans that can be renewed either monthly or annually. However, Shopify’s pricing system seems a bit more elaborate. Besides the standard plans for pricing, it offers Lite Shopify at $9 per month. Additionally, Shopify provides its users with an add-on Retail Package of up-to $40 per month. If you are a high volume merchant, maybe you should go for Shopify Plus, which is a cloud based system. Generally, Shopify’s pricing plans seem to be simple while Volusion’s appear more flexible.
The main differences between these ecommerce platforms lie in usability, complimentary services and pricing. However, Shopify’s deal appears to be much better because it has separate POS software, a blogging platform among other benefits. If you are an ecommerce first-timer, consider going for Shopify ecommerce platform. This is because it is easier to navigate and learn. Moreover, it provides a wide range of ecommerce features at a relatively lower price.